For many tradespeople, there is a fantastic 24/7 opportunity to market their business whenever and wherever they go. Are you making the most of this opportunity?
We’re talking about your van of course. Have you had yours branded? It’s a great way to advertise your business, your contact details and to make sure you stand out in a traffic jam. And, did you know you can signwrite a lease van too?
Types of signwriting
There are a few ways to bring your brand to life on your vehicle. You can have the basic information signwritten, name of business, logo and contact details. Simple and effective, it means people can see who you are and how to get in touch.
You might choose to go a step further and get some full livery on the van. Perhaps an image that conveys what you do, or some colours in keeping with your brand and logo. This is a great way to stand out from the crowd and become a memorable sight, especially locally.
The most visually impactful approach is to have your vehicle ‘wrapped’. This means the whole of the vehicle is branded with colours and your business details, creating a strong, professional – and memorable – image of your business.
Whichever you choose, if you lease your vehicle from OVL, we can arrange for it to be done before you come to collect it, taking all the pressure off you, and delivering a bespoke business vehicle you can be proud of.
Benefits of signwriting
Apart from the obvious advertising opportunity, have a sign-written van or car is giving a message about you and your business. It brings credibility because you are proud to display your name and people will see you as an established, reliable company.
When the cost of signwriting or wrapping your vehicle is spread across the time you are likely to be driving it, it works out as the cheapest advertising and branding exercise money can buy!
People do business with people they trust, and it is likely that people will see you as trustworthy if you are happy to have your name and contact details emblazoned on your vehicle. It sends a great message to existing and future customers.
If you’d like to know more about leasing a van for your business (and using your free advertising space) contact us by emailing firstname.lastname@example.org